Ambassador Cruise Line has reaffirmed its commitment to making golf welcoming, inclusive and enjoyable for all by signing England Golf's Respect in Golf pledge.

By joining the pledge, the affordable quality cruise line aligns itself with England Golf's core values of making the game safe, inclusive, sustainable and inspirational for everyone who participates.
Ambassador will champion the movement across its partnership activity, helping to promote positive behaviours, celebrate diversity within the game and ensure golf remains open and enjoyable for all.
The pledge is the latest step in a growing partnership between England Golf and Ambassador , which has seen the operator actively engage with golfers, clubs and volunteers across the country through a range of initiatives and events.
Through its support of England Golf's England Captains programme, Ambassador has developed strong connections with influential club figures, attending membership events and engaging directly with members and volunteers who play a vital role in the grassroots game. These opportunities have helped strengthen relationships across the wider golfing community while highlighting the shared values of both organisations.
Ambassador has also played an important role in supporting England Golf's Get into Golf campaign, helping to inspire more people to take up the sport. As part of this collaboration, Ambassador generously donated a five-night cruise for two as a prize draw, providing a memorable incentive to encourage participation and engagement in golf.
In addition, England Golf members continue to benefit from an exclusive 5% discount on Ambassador bookings, adding further value to membership while increasing awareness of the partnership and the cruise line's offers.
Looking ahead, England Golf and Ambassador will continue working together to support affiliated golf clubs and the wider golf ecosystem through future projects, events and initiatives designed to grow participation, create positive experiences and celebrate the people who make the game special.
Gordon Nardini, Chief Marketing Officer at Ambassador Cruise Line, said: "Respect in Golf is a powerful statement about the kind of sporting culture we all want to see - one that’s built on kindness, fairness and shared enjoyment. As a brand that prides itself on delivering the Warmest Welcome at Sea, we're proud to stand alongside England Golf in promoting these values both on and off the course.”
Jeremy Tomlinson, Group Chief Executive of England Golf, said: "We are delighted that Ambassador Cruise Line has signed the Respect in Golf pledge. Their support reinforces the importance of creating environments where everyone feels valued and able to thrive within the game."
Ambassador has been a fantastic partner, engaging with our clubs, volunteers and members through a variety of initiatives. Their commitment to programmes such as England Captains and Get into Golf, alongside their ongoing support for our members and affiliated clubs, demonstrates a genuine desire to contribute positively to the game. This commitment strengthens our partnership and helps us continue driving positive change across golf."
The Respect in Golf pledge forms part of England Golf's wider strategy to grow the game, broaden participation and ensure that golf clubs and communities across the country reflect the diversity of modern society. Ambassador's endorsement will see the pledge embedded into joint initiatives, events and communications throughout the partnership, helping to foster a culture of respect throughout the sport.
For more information about Respect in Golf, visit englandgolf.org/respect-in-golf
Ambassador will champion the movement across its partnership activity, helping to promote positive behaviours, celebrate diversity within the game and ensure golf remains open and enjoyable for all.
The pledge is the latest step in a growing partnership between England Golf and Ambassador , which has seen the operator actively engage with golfers, clubs and volunteers across the country through a range of initiatives and events.
Through its support of England Golf's England Captains programme, Ambassador has developed strong connections with influential club figures, attending membership events and engaging directly with members and volunteers who play a vital role in the grassroots game. These opportunities have helped strengthen relationships across the wider golfing community while highlighting the shared values of both organisations.
Ambassador has also played an important role in supporting England Golf's Get into Golf campaign, helping to inspire more people to take up the sport. As part of this collaboration, Ambassador generously donated a five-night cruise for two as a prize draw, providing a memorable incentive to encourage participation and engagement in golf.
In addition, England Golf members continue to benefit from an exclusive 5% discount on Ambassador bookings, adding further value to membership while increasing awareness of the partnership and the cruise line's offers.
Looking ahead, England Golf and Ambassador will continue working together to support affiliated golf clubs and the wider golf ecosystem through future projects, events and initiatives designed to grow participation, create positive experiences and celebrate the people who make the game special.
Gordon Nardini, Chief Marketing Officer at Ambassador Cruise Line, said: "Respect in Golf is a powerful statement about the kind of sporting culture we all want to see - one that’s built on kindness, fairness and shared enjoyment. As a brand that prides itself on delivering the Warmest Welcome at Sea, we're proud to stand alongside England Golf in promoting these values both on and off the course.”
Jeremy Tomlinson, Group Chief Executive of England Golf, said: "We are delighted that Ambassador Cruise Line has signed the Respect in Golf pledge. Their support reinforces the importance of creating environments where everyone feels valued and able to thrive within the game."
Ambassador has been a fantastic partner, engaging with our clubs, volunteers and members through a variety of initiatives. Their commitment to programmes such as England Captains and Get into Golf, alongside their ongoing support for our members and affiliated clubs, demonstrates a genuine desire to contribute positively to the game. This commitment strengthens our partnership and helps us continue driving positive change across golf."
The Respect in Golf pledge forms part of England Golf's wider strategy to grow the game, broaden participation and ensure that golf clubs and communities across the country reflect the diversity of modern society. Ambassador's endorsement will see the pledge embedded into joint initiatives, events and communications throughout the partnership, helping to foster a culture of respect throughout the sport.
For more information about Respect in Golf, visit englandgolf.org/respect-in-golf
ENDS
Contact details:
Tom Vale, Press & Media Manager
Tel: 07912 240850
Email: tom.vale@englandgolf.org
www.englandgolf.org
Contact details:
Tom Vale, Press & Media Manager
Tel: 07912 240850
Email: tom.vale@englandgolf.org
www.englandgolf.org
