England Golf is proud to welcome Dame Denise Lewis DBE as Ambassador, joining forces to inspire a new generation of golfers and support the launch of a ground-breaking new initiative 'Game Changers'.

The appointment of Dame Denise, an Olympic gold medallist, respected broadcaster, and passionate advocate for health and wellbeing, marks the beginning of a bold new chapter for England Golf. As an Ambassador, she will play a leading role in helping to drive greater visibility, diversity and engagement across the game.
The Game Changers programme is part of England Golf’s wider strategic vision for 2025–2030 and will bring together influential individuals who are committed to showcasing golf as a safe, inclusive, sustainable, and inspirational sport. The initiative aims to challenge outdated perceptions of the game and highlight its many physical, mental and social benefits.
“I’m thrilled to be joining England Golf as an Ambassador,” said Dame Denise Lewis. “Golf has so much to offer—from its positive impact on wellbeing to its ability to bring people together. I’m excited to help open the sport up to new audiences and share the message that golf truly is a game for everyone.”
Dame Denise’s passion for health, sport, and social impact aligns with England Golf’s mission to break down barriers and ensure that golf is accessible, welcoming, and relevant to people from all backgrounds.
England Golf Chief Executive Officer, Jeremy Tomlinson, welcomed Dame Denise to the team: “We are honoured to have Dame Denise on board as an Ambassador. Her incredible career, authenticity, and commitment to making a difference, make her a perfect fit for our new Game Changers programme. Together, we hope to inspire more people to pick up a club, enjoy the game, and see that golf really is for everyone.”
Dame Denise will be joined by a select group of individuals, each chosen for their passion, values, and influence. Together, they will support and endorse key England Golf programmes and initiatives, helping to shape future participation in golf.
The Game Changers programme is part of England Golf’s wider strategic vision for 2025–2030 and will bring together influential individuals who are committed to showcasing golf as a safe, inclusive, sustainable, and inspirational sport. The initiative aims to challenge outdated perceptions of the game and highlight its many physical, mental and social benefits.
“I’m thrilled to be joining England Golf as an Ambassador,” said Dame Denise Lewis. “Golf has so much to offer—from its positive impact on wellbeing to its ability to bring people together. I’m excited to help open the sport up to new audiences and share the message that golf truly is a game for everyone.”
Dame Denise’s passion for health, sport, and social impact aligns with England Golf’s mission to break down barriers and ensure that golf is accessible, welcoming, and relevant to people from all backgrounds.
England Golf Chief Executive Officer, Jeremy Tomlinson, welcomed Dame Denise to the team: “We are honoured to have Dame Denise on board as an Ambassador. Her incredible career, authenticity, and commitment to making a difference, make her a perfect fit for our new Game Changers programme. Together, we hope to inspire more people to pick up a club, enjoy the game, and see that golf really is for everyone.”
Dame Denise will be joined by a select group of individuals, each chosen for their passion, values, and influence. Together, they will support and endorse key England Golf programmes and initiatives, helping to shape future participation in golf.
ENDS
Contact details:
Tom Vale, Press & Media Manager
Tel: 07912 240850
Email: tom.vale@englandgolf.org
www.englandgolf.org
Contact details:
Tom Vale, Press & Media Manager
Tel: 07912 240850
Email: tom.vale@englandgolf.org
www.englandgolf.org
